Sneaky Tactics

By: Hannah Long

Cottagecore meaning: Taylor Swift, Animal Crossing, and our endless desire  for calm - Vox
Image: https://www.vox.com/the-goods/2020/8/3/21349640/cottagecore-taylor-swift-folklore-lesbian-clothes-animal-crossing

“Not that much attention is paid to the relationship between populism, media and popular culture” (Özçetin, 2019). 

I find this to be a statement that is both true and false at the same time, true in the fact that there is a general problem with scholars ignoring the power media and popular culture has on the masses, being a central tool in populist rhetoric in modern times. However, on the flip side I think on a much lower level populist formations are well known with the younger demographic, these being the people who are not yet old enough to have obtained PhD, and do not have the experience of an acclaimed researcher. In a digital age you would think that their populist formations would be under more intense scrutiny due to how the internet makes this type of platform dangerously accessible to anyone anywhere, but even as global societies become more interconnected than ever before it becomes a readily expanding force that is impossible to control and more importantly keep up. It has become a tool for the far-right to make subtler, hidden behind “other messages.” These messages can come mainly in social media content, but can also arise from social & political movements of the 2010’s, such was the case for the Charlie Hebdo attack in 2015. The attack against the satirical French newspaper was arguably for some the point where an increasing amount of far-right hate was generated as a backlash response. Furthermore, facism has been able to crowdsurf and lock in on easy exploits through easily corruptible continent, which is becoming increasingly easier to do with even the tamest of topics.

Below is a link to a source about the right-wingafying (if that even is a word) of cottagecore. An aesthetic that has grown popular through its romanticization of a simple life. With many mommy bloggers using this aesthetic to reaffirm domesticity and gender roles:

https://politicalresearch.org/2021/07/29/why-are-gen-z-girls-attracted-tradwife-lifestyle

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