This week’s sources centered on the role of media and its construction of conditions for populist formulation, in particular now with the global network society. I think this week’s focus ties in really well to some of the themes explored last week regarding online conspiracy theories. The network society and social media platforms have changed messaging completely – from who it comes from to how quickly it spreads.
As mentioned in Des Freedman’s “Populism and Media Policy Failure”, media failures have contributed to the rise of populism. This has happened as a result of far-right populist politicians and movements securing high levels of visibility thanks to often complicit media outlets and unregulated digital platforms.
The networked society is different than the legacy media outlets which came before it as it provides a level of interconnectedness that the world has never seen before. Anyone and everyone have access to sharing information online whether it be true or not. Legacy media was much more focused on reputation and providing credible information. Whereas now, big tech companies are more interested in clicks and profit and are not held accountable for the spread of misinformation on their platforms.
As can be seen with populists like Trump or Le Pen, mass media and online platforms give them a platform that would not have had previously which has allowed them to reach more people. Having this platform where your ideologies can reach thousands in a second, paired with the lack of fact-checking online is a dangerous combination.
Based on the Digital Services Act, there are steps being taken in order to combat the spreading of false information to manipulate people. However, I can’t help but think that the online world has become so complex and so fast-paced that no legislation would be enough to keep up with it.