By: Andreea Gustin
This week’s sources provided a look at fascism from a perspective I had never considered. When thinking of fascism and what made people go along with it, my mind always instantly went to things like force, brutality, harsh restrictions etc. Never did I really consider how tourism or leisure could act as a form of propaganda to appeal to the masses and gain popular consent. Obviously, it is not to say that most people supported fascist regimes during this time, however, as can be seen in sources like Shelly Baranowski’s Strength through Joy: Consumerism and Mass Tourism in the Third Reich, the Third Reich and the Kraft durch Freude (KdF) were able to weaponize leisure and tourism in order to persuade citizens to think that the regime had improved their lives and to further the narrative of German superiority.
This source showcases how leisure activities and tourism were used to create this idealistic image of leadership under the Nazi regime and internally as well as externally create a sense of German nationalism. Hitler’s regime wanted to give German travellers and those travelling from other countries a look at “Aryan superiority”. However, in reality this was an illusion to make it appear as through their living conditions and lifestyles were of a higher level. After having read this week’s sources, it becomes easier to understand why to some, there may have been some sort of appeal in regards to fascism that went beyond ideology. Leisure and travel were instrumentalized to achieve wider Nazi goals and to create a sense of normality in a way to manufacture and maintain popular consent.