The Media Makes the Message

Des Freedman’s Populism and media failure discusses many ways in which media policy allows for far-right populist movements to utilize the platforms for their own benefits. He looks at how big media companies hold a monopoly over different media outlets, how many people who write for medias outlet come from certain economic backgrounds, and he discusses the way in which there is no true independent, bi-partisan media outlet because of elites in-charge that so greatly oppose far-right populist action, which in-turn provides them with a platform for them to utilize. Freedman’s solution to this issue is clear, redistribution of the monopoly.

This solution overall makes sense in terms of policy failure. Social media is used more and more everyday, and information is consumed on a much larger scale that it ever has before. Freedman does say that this rise has increased the way in which far-right populists are given even more room to interact with the people. Though what is interesting is that his analysis is very focused on economic divide. I think that there should be focus on how generational divides affect the way in which policy is made, and how it would affect this solution of redistribution.

Different generation interact and consume media differently. I think it interesting to look at how younger generations use social media and acknowledge the faults in these policies, versus those who are less incline to understand how media can make room for a far-right populist voice.

This is not to say that there is nothing wrong with policy, because there is. But how does generation play in the execution of these policies, or how do different generations of consumers interact and are aware of these faults. If there are not solutions to this policy failure, then how does being aware and understanding these failures while consuming media affect the success of far-right populists use of media? And how does ‘cancel culture’ that is used more by the younger generation fit into how different generations interact with policy failures?


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